branding / UI design
Client: Crea
California based art studio for young children, offering a wide range of classes and parties. A place where kids can let their imagination run wild.
+ What I did
Original business idea
Brand Ideation / Design
Copywriting
Execution (Photoshop, Illustrator)
Brief
Branding Small Business project at Shillington Education. We were asked to come up with an original business idea, design and develop their branding, digital interface and marketing materials.
Challenge
Parents of young children have busy life schedules. Having their kids covered in messy paint in their house is the last thing they want. Can we channel a balance of creativity and organized chaos?
Solution
Using structured yet abstract shapes, the branding targeted both the curiosity of the children and the sense of trust from the parents. The tone of voice had to feel like a care-taker, a nanny coming into help. I wanted the brand to communicate a sense of wonder so that the kids are excited to attend the studio, and a sense of relief from the parents having a native app supporting them from start to finish.
Merchandise
Business Card
