UI/ux design
Client: Adoptimist
Adoptimist brings together women considering adoption with qualified adoptive parents. It provides resources, professional support and an online community.
+ What I did
Brand / Logo Ideation
Website Re-Design
Native App Ideation / Design
UI / UX Design
Execution (Photoshop, Illustrator, Sketch)
Brief
Website Redesign project at BrainStation. We were asked to pick a brand we feel needed an “up-do,” everything from branding to website.
Challenge
While the business concept was strong, I felt their branding and UI/UX were complicating the adoption process.
Solution
There were three research components of this project: First, how the target audience uses their mobile devices, which then supported the UX process. Second, looking at how dating profiles are designed and lastly, the use of photography and image treatment during family photoshoots. Pulling out colours, tone of voice, and the interface from all this research, Adoptimist was rebranded to communicate a sense of sophisticated trust and optimism.
Old Logo & Home Page
